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Contact SoCal BMA for event and ticket information.
Event Details
BMA's Orange County Dinner Series
How to Maximize Email Click-throughs and Conversions
Power up your e-mail marketing to maximize click throughs and conversions. Learn how to get your emails through spam filters. Hear how to design your emails for preview panes and blocked images. See how to make your emails appear the same in every in email browser, and how to optimize your emails for viewing on PDAs. Learn valuable creative techniques to maximize response. See how personalization on the email and landing pages can lift response 50 to 130%.
What you'll learn:
- How spam filters work and how to avoid them
- Check lists for spammy words and coding errors to avoid
- Design techniques to get your email opened from the preview pane
- How to design your email to look the same on all email browsers
- Design tips for PDAs
- Creative techniques to maximize response
- Personalization techniques to increase click through and conversion 50 - 100%
Receive a FREE 14-page guide "How to do Your Own Email Audit" when you attend this session.
About the Speaker
DAVID B. BEASLEY is co-founder of a Silicon Valley direct marketing agency, Beasley Direct Marketing, Inc., www.BeasleyDirect.com that has managed direct mail and online programs for hundreds of companies, increasing direct-mail and email delivery and response rates and offering advanced personalization and offer strategies. The agency is a recipient of multiple marketing honors, including the Echo, Summit, Marcom, Pyramid, and Caples awards. Dave is an instructor in advanced email marketing at UC Berkeley Extension
5:30 PM: Registration and Networking
6:30 PM: Dinner
7:00 PM: Presentation and Q&A
FREE PARKING
Where
Embassy Suites–Capistrano's
1325 E Dyer Rd
Santa Ana,
CA 92705
Other Maps:
Hosted By
SoCal BMA
The Business Marketing Association, Southern California Chapter, serves the business-to-business marketing community throughout the Greater Los Angeles area, Orange County, San Diego, and the Inland Empire.
